AW/SS Claremont Quarter.
CaMPAIGNs
At Claremont Quarter, I led Spring/Summer and Autumn/Winter campaigns that blended elevated styling with commercial impact. From concept to final cut, I directed fashion shoots, managed production across video and stills, and worked with photographers, videographers, agencies and high-profile talent. Each campaign rolled out across digital, print, and in-centre, supported by The Quarter Edit & Quarter Exclusive shopping event—a year-long content series featuring curated fashion, beauty and lifestyle stories led by STM editors and stylists.
Project Date
Claremont Quarter
Events
AW/SS fashion campaign launches with The Quarter Stylist Lounge
Three Weeks with Coco Chanel by Douglas Kirkland – exclusive fashion photography exhibition
The Quarter Exclusive – weekend shopping event with exclusive in-store offers ft. Zimmerman, MECCA and Scanlan Theodore, and 100+ stores.
Instagram installations are designed for shareability and visual brand impact - UGC campaign
Perth Festival Partnership – International Pop-up films festival collab
Results
31% sales uplift | +40% retailer engagement
+3.73% increase in foot traffic | +28.57% Instagram growth
Double-digit sales growth for key fashion retailers during campaign periods
Sell-out events and high demand for Stylist Lounge bookings
8-page STM editorial secured through strategic partnership
$90K+ in campaign and rebrand budgets managed end-to-end
+20% uplift in seasonal foot traffic during major activations
Achievements
Led a $50K campaign shoot and $60K rebrand rollout each season
Secured 8-page STM spread through editorial partnerships and retail alignment
Achieved highest recorded retailer engagement
Delivered
Creative direction & seasonal campaign strategy
Retailer engagement & editorial partnerships
Digital content planning & social growth
Event programming & influencer activations
Performance reporting & full budget oversight
