To the Moon. Campaign
We built a campaign as magnetic as the Moon itself—bold visuals, big energy, and just the right touch of nostalgia. To the Moon became a must-see (and must-share) experince, drawing in more than 107,000 visitors across four orbiting audiences: curious kids, cosmic-loving teens, art aesthetes, and Moonstruck grandparents. From jazzed-up headlines to VR spacewalks and lunar-lit lounges, we crafted a world that blurred science and imagination. It wasn’t just an exhibition—it was a moment. And like the Moon, it had a way of pulling everyone a little closer.
26 March – 7 October 2024
WA Museum Boola Bardip
Curated by WA Museum Boola Bardip, the exhibition featured a NASA Moon rock, Luke Jerram’s Museum of the Moon, and a standout piece by Steve Berrick.
Strategy
Developed a social-first, visual-led campaign designed for maximum shareability
Created tailored content across four key audience streams:
– Families
– Young space fans
– Art + design lovers
– Older audiences (grandparents & lifelong learners)
Played with nostalgia and innovation, blending jazz-era lyricism, lunarfim, and future-facing space tech
Designed to support both daytime family visitation and after-dark programming
Ensured inclusive storytelling by engaging the Centre for Accessibility Australia
Results
One of the Museum’s most attended homegrown exhibitions → 107K+ visitors 79% above target
$22.8K total digital spend → $166K+ sales
7.29x ROAS | Cost per reach: $0.05 per person
3,664 program sales from digital channels
Top performer: Search ads with 20.72 ROAS
5M+ potential media reach | $1M+ ASR
120+ media mentions
Sold-out events, including Ask an Astronaut with Katherine Bennell-Pegg & Lunar Lounge ft. Cosplay, No lights No Lycra, and weekly talks etc.
Achievements
Museum acquired the 5-metre Museum of the Moon installation as a permanent feature
Strengthened partnerships with NASA, Australian Space Agency and the Space Centre.
Cemented the Museum as a space for imagination, innovation and community moments—from Moon festivals to marriage proposals.
Delivered
Campaign strategy & creative direction
Social-first content development
Influencer UGC stratergy
Media support & performance reporting
Cross-team coordination (marketing, programming, digital)
Stakeholder and partnership management
Experience support across events & education
